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Until today I didn’t have a Twitter account. I just don’t see why random people are interested in my travels, my thoughts, my work, my private life. I’m also very surprised to realize that a lot of people do think that their very personal business is worthwhile spreading around the world.

But things have changed. No, I didn’t come to the conclusion that I have to spit out my thoughts and actions. But Twitter made it possible that people still could report on what happened in Teheran, while the ‘elected’ government had kicked out journalist.

Twitter got a boost. Communication professionals can’t neglect it’s power anymore.

The power to spread news
The power to spread buzz
The power to spread fake news
The power to let believe
The power to fake
The power to speak
The power to advertise
The power to communicate
The power …