c-dutch

Summer 1996 was the first time, that I had to write articles for a website. I noticed, that composing a text for the web had to be done different than for the traditional media. Not only because reading on screen works different, but also because of the ability of using links. Still today, I discuss with clients that using the copy of their printed brochures won’t be effective for their websites. I could write here an article about why that is not useful, but there is an easier way.

Michael Welsh
Just take 4 minutes of your precious time, relax, sit back and watch this explanation by Michael Welsh, an assistant professor of cultural anthropology of Kansas State University. Besides hearing and seeing why digital text is different, you also will get clarification of what web 2.0 is and how it really works.